Stop Wasting Ad Spend on Junk Leads
TrueConversion tracks where your form leads come from, identifies real commercial enquiries with AI, and sends only genuine conversions back to Google Ads — so Google learns what a quality lead actually looks like.
Google Ads Thinks Every Form Fill Is a Conversion
And that is costing you money every single day.
Spam & Bot Submissions
Contact forms attract spam. Google counts each one as a conversion and optimises to find more people just like those bots. Your cost per real lead climbs while your campaign data becomes meaningless.
Sales Pitches & Job Seekers
People selling their services or looking for jobs submit your forms too. Google cannot tell the difference between a genuine prospect and someone pitching you SEO services. Every junk submission trains the algorithm in the wrong direction.
Wasted Budget
Google’s algorithm optimises for volume, not quality. You end up paying more for leads that will never become customers. Your Smart Bidding strategy is built on polluted data, and every dollar it spends reinforces the problem.
How TrueConversion Works
Four steps between polluted Google Ads data and campaigns that actually optimise for revenue.
Step 1
Captures Every Lead Source
TrueConversion automatically captures UTM parameters, Google Click IDs (gclid), and traffic source data from every form submission across 9 popular form plugins. No code changes needed — it hooks directly into Contact Form 7, WPForms, Gravity Forms, and more.
Step 2
AI Identifies Real Enquiries
Our AI analyses each submission and determines whether it is a genuine commercial enquiry or junk. Sales pitches, spam, job applications, and tyre kickers are filtered out automatically. You see the classification instantly in your dashboard.
Step 3
Mark What Matters (Pro)
Real commercial enquiries are automatically marked as conversions. You can also manually review and adjust any classification. Full control stays with you — the AI is a filter, not a gatekeeper.
Step 4
Send Back to Google Ads (Pro)
Marked conversions are uploaded to Google Ads via the offline conversion API. Now Google knows what a real lead looks like and optimises your campaigns accordingly. Your Smart Bidding gets smarter because it is learning from real revenue signals, not noise.
Everything You Need to Fix Your Lead Quality
From tracking to classification to Google Ads integration — one plugin handles it all.
Works With Your Forms
Contact Form 7, WPForms, Gravity Forms, Ninja Forms, Formidable, Fluent Forms, Elementor Pro, Forminator, and Jetpack. Plus a shortcode for custom forms.
AI-Powered Classification
AI analyses every submission for genuine commercial intent. Spam, sales pitches, and job seekers are automatically filtered so you only see what matters.
Google Ads Integration
Upload real conversions via the offline conversion API. Google learns from your best leads, not your worst. Smart Bidding finally has clean data to work with.
Privacy First
Your data stays on your server. The free plan makes zero external API calls. AI features send only the minimum data needed for classification — never entire form submissions.
Dashboard & Reports
See every lead with its traffic source, UTM data, AI classification, and conversion status. Filter, search, and export to CSV anytime you need to dig into the numbers.
Email Notifications
Get notified for each submission plus daily, weekly, or monthly summary digests. Know when real leads come in without constantly checking your dashboard.
Simple Pricing. No Surprises.
A generous free plan for lead tracking. Pro when you want AI to handle classification.
Free
Everything you need for lead source tracking
$0 / forever
- All form integrations (9 plugins + shortcode)
- UTM & click ID tracking
- Dashboard & CSV export
- Per-submission email notifications
- Daily / weekly / monthly summaries
- Privacy first — no external API calls
Pro
AI-powered lead classification and automation
$49 / month
Everything in Free, plus:
- AI-powered lead classification (5,000/mo)
- Manual conversion marking
- Google Ads offline conversion upload
- Enhanced Conversions
- Automatic conversion marking
- 14-day free trial, no credit card
Stop Feeding Google Ads Junk Data
Install TrueConversion in 2 minutes. Start sending real conversions back to Google Ads today.