Simple Pricing. No Surprises.
Lead source tracking is free forever. Add AI-powered classification when you are ready.
Free
Full lead source tracking at zero cost
$0 / forever
- All form integrations (9 plugins + shortcode)
- UTM & click ID tracking
- Lead source dashboard with filtering
- CSV export
- Per-submission email notifications
- Daily / weekly / monthly summary emails
- Privacy-first — no external API calls
Pro
AI classification and automatic conversion marking
$79 / month
Everything in Free, plus:
- AI-powered lead classification (5,000/mo)
- Manual conversion marking
- Google Ads offline conversion upload
- Enhanced Conversions
- Automatic conversion marking
- 14-day free trial — no credit card required
- Priority support
Frequently Asked Questions
Is there a free trial?
The Free plan is free forever with full lead tracking functionality. Pro has a 14-day free trial with no credit card required. If you decide Pro is not for you, you keep everything in the Free plan.
What happens if I hit the 5,000 classification limit?
AI classification pauses until the next month. Your form tracking, manual conversion marking, Google Ads upload, and all other features still work normally. You just will not get automatic AI classifications until the limit resets.
Can I cancel anytime?
Yes. Cancel your Pro subscription anytime and you will keep access until the end of your billing period. After that, you revert to the Free plan with all your data intact. No penalty, no questions asked.
Do I need a Google Ads account?
No. TrueConversion tracks lead sources from any traffic channel on all plans — organic search, social media, email campaigns, direct traffic, and paid ads from any platform. Google Ads integration (offline conversion upload and Enhanced Conversions) requires the Pro plan and is only needed if you want to send conversion data back to Google for Smart Bidding optimisation.
Start Tracking Your Lead Sources Today
Install in 2 minutes. Free plan includes everything you need for lead source tracking. Upgrade to Pro for AI classification and Google Ads integration.