Insights on Google Ads, lead quality and conversion tracking.
A systematic guide to auditing your Google Ads conversion tracking. Monthly checklist covers tag verification, duplicate detection, and comparing reported conversions to actual results.
Learn what Google Ads enhanced conversions are, why they matter for attribution accuracy, and how to set them up step by step using Google Tag Manager.
Complete guide to importing offline conversions into Google Ads. Learn how to capture the gclid, format your CSV correctly, upload conversion data, and schedule regular imports.
Step-by-step guide to setting up Google Ads conversion tracking using Google Tag Manager. Covers creating conversion actions, configuring GTM tags and triggers, testing, and troubleshooting.
Learn the difference between primary and secondary conversions in Google Ads, when to use each, and how to configure them for better Smart Bidding performance.
Google Analytics tells you how many visitors submitted forms — but not which visitor came from which source. Per-lead attribution bridges the gap between analytics data and actual leads.
Your Google Ads dashboard shows 45 conversions but you only got 15 real enquiries. Here's why the numbers don't match and how to fix it so your reporting reflects reality.
Standard Google Ads tracking counts every form submission equally — including spam and junk. Offline conversion tracking lets you send only verified leads back to Google, so it optimises for real customers.
