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Insights on Google Ads, lead quality and conversion tracking.

Why Google Ads Reports More Conversions Than You Actually Get

Your Google Ads dashboard shows 45 conversions but you only got 15 real enquiries. Here's why the numbers don't match and how to fix it so your reporting reflects reality.

26 February 2026 5 min read

Marketing Strategy

How to Stop Wasting Google Ads Budget on Junk Form Leads

When Google Ads counts spam and tyre-kickers as conversions, its algorithm learns to find more of them. Here's how to break the cycle and make your ad budget work harder for genuine leads.

26 February 2026 6 min read