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Insights on Google Ads, lead quality and conversion tracking.

How to Import Offline Conversions into Google Ads

Complete guide to importing offline conversions into Google Ads. Learn how to capture the gclid, format your CSV correctly, upload conversion data, and schedule regular imports.

27 February 2026 11 min read

Google Ads

Google Ads Offline Conversion Tracking for WordPress — The Complete Guide

Standard Google Ads tracking counts every form submission equally — including spam and junk. Offline conversion tracking lets you send only verified leads back to Google, so it optimises for real customers.

26 February 2026 10 min read